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March 20: Free Macarons in Paris

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Photos by Nichole Robertson

Macaron lovers rejoice. March 20 is the Jour du Macaron in Paris. This annual celebration, dreamed up five years ago by the famed pâtissier Pierre Hermé, finds pastry shops giving their meringue-y little delights away for free.

Jour de Macarons

Customers are encouraged to make a charitable donation on their way out the door. It’s a sweet idea in celebration of spring and in support of research to treat rare diseases.

The crowds will be large this Saturday at Pierre Hermé, with fans lining up to choose any three of his famous macarons. Tempting flavors for spring 2010 include white truffle with grilled hazelnut and foie gras with chocolate, along with traditional favorites like coffee, caramel, and three kinds of vanilla. But Hermé isn’t the only one sharing his cookies…

Jour de Macarons

> For a list of participating pâtisseries, continue reading at Budget Travel.

> For a report on last year’s celebration, check out Dorie Greenspan’s post here.

Catch more of Meg Zimbeck’s fabulous writeups here and here.

View more of Nichole Robertson’s stunning photos here.

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Looking for a fabulous vacation rental in Paris, Provence, or Tuscany? Check out Haven in Paris.

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Written by Meg Zimbeck

Meg ZimbeckMeg is a Paris-based food writer. Her projects include the great foodie resource, Paris by Mouth, and she has written for publications such as Budget Travel, Blackbook, Saveur, the Wall Street Journal, BBC’s Olive magazine, Gridskipper, Momondo, and the seat-pocket magazines of United, Virgin Trains, and Gulf Air.

Website: http://megzimbeck.com

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