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Baking For A Cause in Paris: Sugar Daze Cupcake Shop

Sugar Daze, the former Little Miss Cupcake, has been sweetening everyone’s taste buds for the past 4 years with her smashing, internet-only, cupcake business. Cat is also one of the organizers of the annual Cupcake Camp event in Paris, where bakers, both amateur and professional alike, unite with their cupcakes to raise money to donate to the Make A Wish Foundation. This year the event will take place on Saturday, October 27 at Le Comptoir Général. You can find out more on the Cupcake Camp Paris Facebook Page.

In honor of this year’s Paris Cupcake Camp, I stopped by to have a little chat with Cat, my favorite Parisian Cupcaker (and a New Yorker to boot!).  I started out by asking her when she got into cupcakes: “I have been baking FOREVER!  I just love cupcakes. There is so much you can do with them. The flavor possibilities are endless and there are so many ways to dress them up or down. I also like that they are the perfect size for individual snacking!”

Cat started her cupcake business unexpectedly in 2008 around Halloween, when a friend discovered her delicious cupcakes and asked her to bake for her. At the time, cupcakes were new to Paris, and many French people didn’t even know what they were. Cat entered the market with something new to offer: authentic American cupcakes. Although her business started out small, faced with overwhelming success through word-of-mouth referrals, Cat had no choice but to expand. The proof is in the pudding (or in the batter, in this case): Cat just opened up her own bake shop in the trendy 9th district of Paris this summer, at 20, rue Henri Monnier.

Having always been inspired by the music she listens to, Cat has given a funky personality to her brand’s cakes with original names and unique spunky deco that will make you want to put your favorite record on. As she explains, “I love music, always have.  I always bake to music and I love being inspired by what I listen to.  Many of my cupcakes are named after songs or lyrics – coming up with new names is one of the most fun parts of the job!  For example, one of our newest flavors is called “I Love Rock n Roll.” It’s our version of the Rocky Road cupcake.  Or our coconut lime cupcake which is called “Sweet Thai O’ Mine.” The Sugar Daze shop is in South Pigalle, which is like the music capital of Paris, so it all just comes together nicely.  I think it’s also a bit of my own personal rebellion against the frilly pink imagery you so often see associated with cupcakes”.

Sugar Daze cupcakes are authentic American cupcakes and can be ordered for events, tea parties, or any reason you can think up. Now with the new shop officially open, you can also stop by and grab one or five cupcakes to gobble up on the go-go.

Don’t forget to follow Sugar Daze on Facebook and Twitter for news on all things cupcakes and delicious.

Sugar Daze
20, rue Henri Monnier, 75009
+33 9 83 04 41 77
Métro: Pigalle, Saint Georges
Open: Tuesday, Wednesday & Friday from 12pm to 7pm, Thursday & Saturday from 12pm to 6:30pm, Closed Sunday & Monday

Written by Meg Gagnard for the HiP Paris Blog. All photos by Meg Gagnard. Looking for a fabulous vacation rental in Paris, London, Provence, or Tuscany? Check out Haven in Paris.

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Written by Meg Gagnard

Meg GagnardMeg is a Denver native gone Parisian. She's American at heart but has been thrown into, adapted to and has succeeded in blending into the Parisian lifestyle over the years. She's a digital ad gal in this city of oh so many lights, filling up her free time wandering unknown paths and streets, riding her bike, taking pictures of lovely things and eating at lots of places. She loves vintage kitchenware, antique markets, clogs, romantic comedies, photobooths, and marzipan. For more snapshots, randomness and stories, check out her blog De quelle planète es-tu?

Website: De Quelle Planete Es-Tu

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Posted in Food | 5 Comments »

5 Responses to “Baking For A Cause in Paris: Sugar Daze Cupcake Shop”

  • Caro says:

    Wish I was still in Paris to try this place out. Her cupcakes are the best!

  • Meg says:

    @Ann – You’ll definitely have to pop by her shop, it’s in a fabulous area and you’ll fall in love with all of her treats!

    @Cat – It’s my PLEASURE. I just love what you do!

    @Delia – Come on over and check it out! You won’t regret it :)

  • Ann Mah says:

    What a great introduction to Cat and Sugar Daze! I can’t wait to stop by on my next trip to Paris. I love the idea of music-inspired baked goods :)

  • Thank you for such a fabulous and kind write-up, Meg! I know how much you love cupcakes and so am extremely flattered to be called your favorite Parisian cupcaker! And I am blown away by the pictures! You must allow me to share some of them – so beautiful! Looking forward to seeing you next week at Cupcake Camp!

  • Delia Bourne says:

    Oh what a gorgeous shop – my mouth is watering at the thought of all those fabulous cakes. I might just have to hop on a train and investigate!

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