April 30, 2012
Yes, more chocolate! Paris does not lack for it. But in a town that boasts everything from over-the-top delicacies to perfectly executed classics, we’re always impressed when a shop manages to distinguish itself from the cacao-hawking competition.
Puerto Cacao is not the most decadent, shocking or renowned chocolate shop in Paris, but it might just be the most conscientious. On a recent visit, we sat down with store manager José Evrard to learn more about owner Guillaume Hermitte’s vision for an équitable (fair-trade) chocolate shop that does as much to promote social good as it does to promote deliciousness.
Amazing hot chocolate! Tory Hoen
Hermitte’s team works directly with Venezuelan cacao producers, cutting out unnecessary middlemen who might drive up prices for consumers and deprive cacao producers of fair payment. In addition, they work with “entreprises d’insertion,” organizations that help people who have encountered various difficulties (poverty, imprisonment, etc.) re-enter the workforce and improve their lives.