October 6, 2011 by Amy Thomas
Ladurée macarons in their sleek box (Louis Beche)
For years, everyone—especially New Yorkers—has been clamoring for the death of the cupcakes. Let those pastel-colored, frosting-slathered, sprinkled-adorned, oh-so-cute sugar bombs be over! Can we puh-leeze move on?? And it would appear, with Ladurée’s arrival on Madison Avenue, New Yorkers may finally get their wish: the macaron could soon trump the cupcake as the sweet du jour.
Ladurée’s new NYC store, and its line of fans (Amy Thomas)
Of course Parisians are well acquainted with Ladurée, the 149-year-old salon de thé that purportedly invented the macaron. But with the exception of savvy New Yorkers who used to raid the Champs-Elysées store for a box of Technicolor two-bite treats, and then proudly parade their pale green shopping bags around the Upper East Side, the French brand has remained an exotic import to New Yorkers. Which explains the two-hour queues.
To be fair, by the time I made it to Ladurée, three weeks after it opened, the line was down to a 15-minute wait. As if I were a macaron virgin, the dauntless teenager in front of me who had previously waited hours for a Ladurée hit, told me the sweets “were totally worth the wait.” Continue Reading »
Posted in Food, Travel | 11 Comments »
March 19, 2010 by Meg Zimbeck
Photos by Nichole Robertson
Macaron lovers rejoice. March 20 is the Jour du Macaron in Paris. This annual celebration, dreamed up five years ago by the famed pâtissier Pierre Hermé, finds pastry shops giving their meringue-y little delights away for free.
Customers are encouraged to make a charitable donation on their way out the door. It’s a sweet idea in celebration of spring and in support of research to treat rare diseases.
The crowds will be large this Saturday at Pierre Hermé, with fans lining up to choose any three of his famous macarons. Tempting flavors for spring 2010 include white truffle with grilled hazelnut and foie gras with chocolate, along with traditional favorites like coffee, caramel, and three kinds of vanilla. But Hermé isn’t the only one sharing his cookies…
> For a list of participating pâtisseries, continue reading at Budget Travel.
> For a report on last year’s celebration, check out Dorie Greenspan’s post here.
Catch more of Meg Zimbeck’s fabulous writeups here and here.
View more of Nichole Robertson’s stunning photos here.
Looking for a fabulous vacation rental in Paris, Provence, or Tuscany? Check out Haven in Paris.
Posted in Food | 2 Comments »
June 4, 2009 by Tory Hoen
photos courtesy of laduree.fr & chocolatezoom.com
There are many ways to experience Paris, but one of the more decadent ones is, simply, to follow the chocolate. Yesterday, I had the pleasure of doing just that when I tagged along on Context Tour’s “Chocolate Walk,” a chocoholic’s dream that took me to many of the Left Bank’s most delicious (and gastronomically prestigious) addresses.
We began the tour in front of the Saint-Germain-des-Prés church, where our docent, Camille Labro, pulled an actual cocoa pod (which she had recently brought from Brazil) out of her handbag and gave us a quick rundown on the plant’s important role in world history. Over the next few hours, we would learn the ins-and-outs of chocolate production and consumption, from its historical roots in South America to its modern incarnations in Paris and throughout the world. Continue Reading »
Posted in Food, Parisian Living, Tours and Classes | 10 Comments »
Ladurée macarons (Yuichi Sakuraba)
