Spreeing for Spree

by Genevieve Sandifer


Ah, the concept store.  Prescriptive, arrogant, attractive, alternately kitschy-cheap and prohibitively expensive; it’s hard to avoid mixed feelings when dealing with these store-size display cases of “cool”. Except, that is, if you wander up the Rue Vieuville in Montmartre and stop by Spree on a lazy, sunny afternoon.

This gallery/boutique was started 8 years ago by low-key creative couple Roberta Oprandi and Bruno Hadjadj, she a designer, he an artist, with the unambiguous purpose of allowing their inspirations to mingle and match.

Whereas fad-meccas like Colette inevitably make you feel like you’re walking into a museum where the docents are the judges and executors of trendy, Spree manages to elusively walk the line of cozy, intriguing and unpretentious. Perhaps it’s the easy smile and friendly maimg_52311nner of the salespeople and owners, or the effortless blending of art and clothes throughout the store, but visitors are refreshingly not made to feel as if they do or don’t belong, and are finally free to be as curious or unimpressed as any shopper should.

On my last visit, artist Bernat Sanso’s work anchored the front of the boutique – from the centerpiece sculpture with a distinct nod to Giacommetti, to the “contemporary cave paintings drawing on archaic pictograms” that filled the walls, nudging an Isabel Marant coat and Marc Jacobs handbags placed just so on Pagholz chairs. The display case contained clothes and was color coordinated with the artwork hanging behind it, in a playfully literal mimic of the store’s founding theme. Bruno Hadjadj’s pieces can also be found throughout the store permanently, and in the past the duo has featured the likes of Damien Peyret, Patrick Messina and Ward Yoshimoto.

img_5253Down the central spine of the store, Helmut Lang jeans are matched with straw fedoras and fringed boots under the benevolent eye of Suzie Smith dolls. Kuhn Keramik tableware (“I hate everything”) and Martin Margiela selections populate a tabletop lined by Friso Kramer chairs that are, of course, also for sale. As you finally emerge into the racks that fill the back of the store, the idea of feast after famine comes to mind when faced with row after row of thoughtfully matched pieces. Find a complete list of the designers they carry here.


After emerging from Spree, I marveled at the fact that instead of feeling cluttered and overwhelmed by brands and price tags, sensorial imprints of fabrics, colors, shapes and textures entertained me for the rest of the day. Spree, mission accomplished!

Spree, 16 rue de la Vieuville, Paris, 75018, 01 42 23 41 40

Colette, 213 rue Saint-Honoré, Paris 75001, 01 55 35 33 90

Fabulous vacation rentals in Paris, Provence and Tuscany:

Written By

Genevieve Sandifer

Genevieve was born in New York City and raised between London and Paris. Genevieve is part of the Haven in Paris team and is the editor of the Hip Paris blog. Unable to stay away from Paris for too long, she now splits her time between New York, Honolulu and Paris, where she keeps tabs on the Haven in Paris properties and service providers and scours the city for great bistros, cocktail bars and vintage stores. View Genevieve Sandifer's Website

One comment on “Spreeing for Spree

Leave a Comment

Your email address will not be published.

Subscribe without commenting

Join the HiP Paris Community
Receive our exclusive newsletter w/special offers, deals, giveaways, unique recipes from published authors plus insider travel tips and insights only for HiP readers.