Popelini is a little slice of heaven that specializes in something oh so precious…. choux à la crème. I had passed their adorably lit storefronts many a time, thinking to myself, gosh, I’ve got to check this place out… I finally popped in to give their cream puffs a taste recently, and I was not disappointed.
Popelini is the name of the chef who invented choux à la crème in 1540. Surprisingly enough, he was Italian. Who would have known that this delightful French specialty was conceived in Italy? This cream puff shop, now in two locations in Paris, offers a new spin on the classic pâtisserie, with a variety of flavors made to satisfy all taste buds: from rose & raspberry to lemon, chocolate, and the divine caramel salted butter.
Founded in 2011 by Lauren Koumetz, Popelini’s shops in the Upper Marais and its more recent storefront on the rue des Martyrs are both very simple and modern. The elegant puffs take center stage, lined up in visually appealing, color-coordinated rows.
Like another circular pastry that has been enjoying its fair share of celebrity recently, these cream puffs effortlessly walk the line of aesthetic appeal and impossible, bite-size, addictive cuteness.
Little choux might seem simple and silly, but for all the devoted macarons fans out there: watch out. Cream puffs may be the next big thing.
3, rue Debelleyme 75003 / 44, rue des Martyrs 75009
Tél: +33 (0)1 44 61 31 44 / +33 (0)1 42 81 35 79
Métro: Filles du Calvaire, Temple / Saint Georges, Pigalle
Open: Monday – Saturday 11am – 7:30pm, Sunday 10am – 3pm