On left: A dainty gold and diamond band rests on a woman's ring finger. The ring is available through White Bird, a jewelry curator with several locations in Paris. On right: An infinity ring rests on a woman's ring finger as she plays with a simple gold necklace. The jewelery is curated by White Bird, which pulls together international collections from independent designers.
White Bird

For years, big houses dominated the Paris jewelry scene. But fast forward to today and there is also a thriving scene for independent fine jewelry, catering to the needs of a more informed and fashion-forward clientele. Take a virtual walk around Place Vendôme to understand the jewelry history of the City of Lights, then steal my addresses for your own jewelry insider’s guide.

On left: A woman wears a simple jade-green pendant, strung on a gold chain. The jewelry comes from the internationally-curated collection of White Bird. On right: The White Bird storefront welcomes visitors at one of their three Paris locations, where shoppers can discover pieces created by independent jewelers.
White Bird

Where to Find the City’s Heritage Jewelry Houses

Paris is synonymous with luxury and nowhere in the city is more upscale than Place Vendôme. A few minutes’ walk from the Champs-Elysées and the Golden Triangle, the famed square is overlooked by the Ritz Hotel and bordered by the dazzling storefronts of the world’s most famous fine jewelry houses.

Place Vendôme during sunset under partially cloudy skies in Paris' first arrondissement. It is home to high-profile jewelry houses, including Van Cleef & carpels, Cartier, and Boucheron.
Place Vendôme by Leo Serrat

As the epicenter of 19th-century Parisian chic, the Place housed numerous fashion and accessory labels, spearheaded by the first modern couturier, Charles Frederick Worth. The jewelry houses were traditionally on the nearby rue de la Paix, but after Paul Poiret and other couturiers began to move elsewhere in the city, the jewelers took up residence.

Boucheron was the first in 1893, followed by Cartier six years later, then Van Cleef & Arpels and others. In recent decades, RepossiLorenz Bäumer, and a host of watchmakers including Piaget and Rolex have all taken over the mansion houses bordering the Place. And when fashion heavyweights ChanelDior, and Louis Vuitton developed their fine jewelry offerings, there was only one place for their showrooms. 

Contemporary Jewelry Stores to Know

White Bird is a great starting point for a careful edit of international independent jewelry designers ranging from the organic style of Japanese designer Noguchi, to Cathy Waterman’s nature-inspired pieces, and the beautiful serendipity of the Polly Wales’ rainbow stones.

On left: An intricate, metallic drop earring features a textured, ground-glass center surrounded by a diamond detailing. On right: A petit hoop earring with tapered ends that criss-cross, pointing up and out. Both pieces were curated by White Bird, a Parisian jewelry shop that works with independent designers to create international collections.
White Bird

After a first store on rue du Mont-Thabor nine years ago and a second in the Marais, a third White Bird opened on the Left Bank in May. And all three carry the store’s own brand, designed by owner Stéphanie Roger.

White Bird

Another Left Bank jewelry destination is Le Bon Marché, the city’s oldest and grandest department store. The jewelry hall makes for a one-stop shop for contemporary designers, including Atelier Molinari, whose delicate gold lace-work rings are inspired by the lace-makers of her native Normandy, and Charlotte Chesnais, who has become well-known in recent years for her abstract, graphical earrings and rings.

Montainge Market took over the space of popular Paris concept store Colette, and has a pointed jewelry selection, including pieces from Lynn Ban and former French ELLE editor Marie Lichtenberg.
Montaigne Market

Montaigne Market is a fashion editor favorite that is beginning to fill the hole left by quintessential Paris concept store, Colette, which closed in 2017. The jewelry edit is also spot-on, with gem-encrusted statement pieces by Lynn Ban and India-crafted love lockets by ex-editor for French ELLE, Marie Lichtenberg.

On left: Sleek and minimal, the facade of Stone Paris and its abstract, geometric jewelry window displace. On right: The interior of Stone Paris, the shop of Marie Poniatowski, creator of diamond mini-creoles — a Paris girl essential.
Stone Paris

Names to Look out for on Your Weekend Stroll

One Paris designer who has recently become part of the city’s style lexicon is Marie Poniatowski at Stone Paris, whose diamond mini-creoles became an integral element of the Paris Girl look.

On left: At White Bird, with three Paris locations, shoppers can peruse the polished displays for an international curation of jewelry by independent designers. On right: Multi-colored and dotted with diamonds, the gold rings designed by Polly Wales put the "statement" in statement jewelry. Her collection is available at White Bird, which has three locations in Paris.
White Bird / Polly Wales at White Bird

Up in the 9thMyrtille Beck specializes in “love rings” and love tokens of all kinds; her beautifully delicate jewelry is worth the detour and she has recently added commitment jewelry for men to her collections.

On left: "Love rings" are the speciality of Myrtille Beck, a French designer known for her delicate pieces. On right: A chic, polished gold pendant is suspended by a thin, wispy chain on the same color. The creator, Myrtille Beck, is known for elegant and exquisite designs.
Myrtille Beck by Yoris Photographer / Chloé Lapeyssonnie

With the new Galeries Lafayette outpost on the Champs Elysées, offering a cutting-edge selection of French and international jewellery designers, ranging from Ellery and Jacquemus to Alighieri and Sophie Bille Brahe, it’s now well worth looking beyond Place Vendôme for fine jewellery in Paris. Venture off the well-trodden rues and you will be rewarded with a unique update to your collection to take back home.

On left: At the Myrtille Beck shop in Paris' ninth arrondissement, clients are transported to a world laden with vintage charm, from the dried bouquets to the darling knick-knacks. On right: A the mesh gold anklet from Alighieri drapes gracefully over a sandalled foot. The brand and other cutting-edge designers showcase in the Galeries Lafayette on the Champs Elysées in Paris.
Myrtille Beck / Alighieri


On Place Vendôme:

Boucheron – 26 Place Vendôme 75001 Paris

Cartier – 23 Place Vendôme 75001 Paris

Van Cleef & Arpels – 22 Place Vendôme 75001 Paris

Repossi – 6 Place Vendôme 75001 Paris

Lorenz Bäumer – 19 Place Vendôme 75001 Paris

Piaget – 16 Place Vendôme 75001 Paris

Rolex – 9 Place Vendôme 75001 Paris

Independent Jewelry:

White Bird – 38 rue du Mont-Thabor 75008 Paris

White Bird – 7 boulevard des Filles du Clavaire 75003 Paris

White Bird – 62 rue des Saints-Pères 75007 Paris

Montaigne Market – 18 Avenue Matignon 75008 Paris

Stone Paris – 60 rue des Saints-Pères 75007 Paris

Myrtille Beck – 20 Rue Henry Monnier 75009 Paris 

Le Bon Marché (Charlotte Chesnais, Atelier Molinari) – 24 rue de Sèvres 75007 Paris

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Written by Kate Matthams for HiP Paris. Looking to travel? Check out Haven In for a  fabulous vacation rental in Paris, France or Italy. Looking to rent long-term or buy in France or Italy? Ask us! We can connect you to our trusted providers for amazing service and rates


Kate Matthams

Kate is a British, Paris-based freelance writer and editorial consultant. When she’s not putting together digital media and communications strategies for companies large and small, the former editor of the international edition of Vogue.fr writes about lifestyle, culture and independent jewelry design for titles like Forbes and Hercules.

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