What if you stepped into one of those swoon-worthy Parisian pied-à-terres, only to find everything was available for purchase? This is the idea behind Society Room, a fully furnished – and fully shoppable – townhouse in the 8ème.
Founders Fabrice Pinchart-Deny and Yvan Benbanaste have created a sumptuous space that is a physical incarnation of the enviable French art de vivre, in all its forms. A 1970s chrome chandelier by Goffredo Reggiani illuminates a vintage crystal decanter, Albert Watson photograph, and Helmut Newton coffee table book. M. Benbanaste is behind the tailor-made suits and ready-to-wear collections, available for both men and women.
Society Room is a refreshing response to our increasingly digital shopping habits. The only catch? Entry is by invitation-only.